This chart created by China Internet Watch from iResearch survey data reveals the top reasons for purchases made on Weibo in 2013. Not surprisingly, ads (44.4%) and sales promotions (40.5%) lead the way as discounts and special offers remain key drivers for online purchasing. Brand trust (35%), word of mouth (30%), and friend recommendations (26.7%) take up the next three positions and show how an integrated brand Weibo strategy can have a significant impact on generating online sales. [ChinaInternetWatch]
China Internet Watch总结了艾瑞2013针对微博上的购买因素一览,其中广告 (44.4%) 及促销(40.5%)不意外地成为构成购买行为的冠亚军,品牌信任度(35%)、口碑(30%)及朋友之间的推荐(26.7%) 则位列第三、四、五位。这说明品牌的微博整合行销策略完善度足可以大大提升消费者的购买意愿。[ChinaInternetWatch]
9 reasons why Chinese netizens purchase on Weibo.
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