The mobile economy is exploding. People are spending more and more time on their smartphones. One of the biggest opportunities for companies is monetizing that activity. The mobile ad market is expected to grow to more than $11 billion next year, from $7 billion this year.
That’s why monetization is one of the hot topics we’re focused on at MobileBeat 2013, our event in San Francisco coming up in less than two weeks. We’re gathering the industry’s brightest minds to discuss what makes a winning “mobile experience.” One side side of that, of course, is how a business model — and that includes advertising — is built into that experience.
Join us on July 9-10 for two days packed with high-level discussions, breakouts, exclusive announcements, and networking sessions. Below are just some of the mobile leaders will be joining the discussion. Other people speaking to the monetization theme, but not included below, are the following: Postmates CEO Bastian Lehmann; Swiftkey CMO Joe Braidwood; Poshmark CMO Tracy Sun; HasOffers CEO Peter Hamilton; MoPub head of strategy Paul Gelb; Factual director of productsTyler Bell; and Place IQ CRO Tony Nethercutt.
James Barrese, PayPal CTO
With his mobile-first approach and his commitment to creating customer experiences that make things simpler and easier, James Barrese heads the world-class teams of technologists who are creating the products, platforms, and technology infrastructure to power PayPal’s innovative payment services for tens of thousands of merchants and millions of account holders around the world.
Session: Future of Mobile Payments
Paul Palmieri, Millennial Media CEO and president
Paul Palmieri has spent the past 16 years building businesses in and around the wireless technology and media industries. As a founder, corporate executive, investor, industry leader, and entrepreneur, Palmieri’s work has had a profound impact on the growth of the mobile media industry. Palmieri is responsible for leading the company’s growth and industry leadership. He has guided the company from startup to its current position as the leading mobile advertising network in the US by focusing on the needs of advertisers, innovative technologies and industry growth.
John Collison, Stripe cofounder
After experiencing the difficulty developers face in accepting payments for their online creations firsthand, John Collison cofounded Stripe in 2010 with the ambitious goal of building the payment infrastructure for the Internet. Stripe is Collison’s second company. In 2007, he co-founded Auctomatic, an auction and marketplace management system for sellers. Before launching Stripe, Collison studied physics at Harvard.
Session: Future of Mobile Payments
Aunkur Arya, Braintree general manager of mobile
Aunkur Arya is the general manager for Braintree’s mobile business, where he drives growth for the company’s payments platform across the fast growing mobile commerce ecosystem, leading all business development and marketing efforts. Prior to Braintree, Aunkur was head of VAS partnerships for Google Wallet.
Session: Future of Mobile Payments
Prashant Fuloria, Flurry chief product officer
Prashant Fuloria leads Flurry product management and innovation functions for the company. Prior to Flurry, Fuloria was an executive in residence at Mayfield Fund and lecturer at the graduate school of business at Stanford University. Fuloria brings a decade of product management experience from Facebook and Google.
Session: The State of the Apposphere
Josh Williams, Kontagent president and chief science officer
Josh Williams is responsible for driving Kontagent’s world-class proprietary data processing, analysis platform,and algorithms into new verticals and markets. A serial entrepreneur, Williams has led two successful startups to two large exits: 1) as CTO at an early “big data” firm in automated real-time financial securities analysis which was acquired in 2003; 2) as CEO and CTO at a leading game technology company which was acquired in early 2007.
Session: The State of the Apposphere
Dane Glasgow, eBay Now VP of mobile and local
Dane Glasgow brings more than 15 years of experience leading product design and development, innovation in search technology, and management to the world’s largest online marketplace. In his role, Glasgow focuses on delivering a compelling shopping experience globally for both buyers and sellers – from eBay’s homepage and search experience to tailored verticals in the fashion and electronics categories to an end-to-end selling experience.
Session: Context: Mobile Experience Determines whether you Live or Die
Jeff Drobick, Tapjoy chief product officer
Jeff Drobick is responsible for delivering cutting-edge products that extend our leadership position in mobile advertising & monetization. Tapjoy is the leading value creation engine for application publishers – engaging users and delivering compelling results for advertisers. Drobick brings to the team rich experience in advertising, digital media and e-commerce marketplaces.
Session: Value Generation in the Mobile Ecosystem
Omar Hamoui, Sequoia Capital partner
Omar Hamoui is a serial entrepreneur and angel investor, cofounder of AdMob, and a partner at Sequoia Capital.
You can find full event info here, and make sure to grab your tickets today. Seats are almost gone!
Thanks to the following industry leaders for supporting MobileBeat 2013: Ford & CloudOn as Platinum Partners; HasOffers, IBM, Intel, New Relic & Tapjoy as Gold Partners; App Annie, Fjord, Flurry, Kontagent, IDA Singapore, LifeStreet Media, MoPub, PayPal & RingCentral as Silver Partners; Helpshift, IDrive, Powerslyde, Papaya Mobile, Toon Goggles, Urban Airship, & Xplore Technologies as Event Partners; and Followapps as Contributing Partner.
Filed under: Business, Entrepreneur, Media, Mobile, Small Biz 
MobileBeat 2013: Day two will be all about monetization
No comments:
Post a Comment