This chart from iResearch shows the most popular WeChat functions based on results from 3,862 mobile internet users surveyed in China. Circle of friends, also known as WeChat Moments, was the most popular function at 66.7% – consisting of a feed of photos, status updates, and links aggregated from each user’s network of contacts. Of particular interest is the relatively low popularity of text chat, which came in fifth place with 46.1% usage. Together, these figures capture WeChat’s evolution from its messaging roots to a platform for sharing and influence. [iResearch]
艾瑞在2014年中国移动即时通讯应用用户调研报告显示3,862份有效问券的调研结果,其中有66.7%的微信用户使用朋友圈的服务,位列微信功能运用的第一位,而最简单的文本聊天则排名第五位,占有46.1%,这说明中国的移动即时通讯应用用户已渐渐倾向于分享及互动的功能使用。[iResearch]
WeChat’s evolution from messaging to social sharing platfom.
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