This chart created from data compiled by Umeng’s research center, compares user sharing on WeChat between personal contacts (blue lines) against user sharing to the WeChat Moments feed (red lines) during the first quarter of this year. Although 1-to-1 sharing was on par with social sharing in the first part of January, we can see the dramatic evolution of the platform as WeChat Moments quickly became the preferred method for posting content in only three months. This trend is reflected in the decline in Weibo activity over the same period as users have really taken to sharing content within the more intimate networks they have created on WeChat. [Umeng]
友盟发布第一期国内主要社交平台活跃度数据,微信朋友圈分享量大大超越与好友之间的分享。尽管在今年一月,朋友之间的微信通讯数尚与朋友圈的分享量旗鼓相当,但到了一月中,朋友圈的分享量已大大地超越了与微信好友间的对话。这发现也恰好解释了,微博在使用量的下滑和微信朋友圈分享的受欢迎程度。[Umeng]
WeChat Moments is becoming the hub for mobile sharing.
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