This infographic from Brand Karma and ILTM’s recently published report “The Luxury Asian Traveller,” perfectly captures the importance of social media for China outbound tourism. Over the last 2+ years, 42% of all global luxury hotel reviews have been written by Chinese tourists, with overall review growth in China topping 89% in 2013 alone. With microblogs, WeChat, and travel verticals providing a wealth of outlets for trip reports and travel sharing, “shai”-ing via social media has become an integral part of every journey. And with user reviews constituting a primary driver for travel inspiration, brand marketers must focus more than ever on cultivating and monitoring internet word-of-mouth on China social media platforms before, during, and after consumer interactions. [BrandKarma]
Brand Karma在近期与International Luxury Travel Market联合发布的报告(The Luxury Asian Traveller)点出社交媒体对中国人境外游的重要性。资料显示在过去两年多的时间内,全球有42%的酒店评论是来自中国游客, 而这些评论构成了在2013年89%的增长。随着微信的广泛使用及旅游网站的普及,中国境外游游客大量地在其两大平台晒物晒人晒风景,这些游记分享及攻略搜集都大大地提升了中国人境外游的意愿及比例。品牌需要积极地关心了解及监测消费者的动态。[BrandKarma]
42% of all luxury hotel reviews authored by Chinese travelers.
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