70% of sharing on China social media is driven by creativity.

This graphic created from a survey completed by social@Ogilvy in partnership with SurveyMonkey lifts the lid on key drivers for sharing on social media across 16 countries. Perhaps the most interesting data point lies in the discovery that 70% of China social media users derive a sense of creativity when sharing content, as they define their tastes and values through content that is both found as well as their own. Brands should take this concept into consideration as they develop their social content strategies and integrate more inspirational and lifestyle-based content that resonates with netizens’ digital identities. [Social@Ogilvy & SurveyMonkey via TheDrum]

Social@Ogilvy携手Survey Monkey以16个国家与地区的互联网用户（其中包括中国、香港、波兰、土耳其等）为研究对象，一同剖析了促成网民们愿意在社交媒体上分享的主要因素。其中，中国有70%的社交媒体用户认为，无论是转发类型的分享，还是原创内容的分享，都是他们彰显个人品味与表达价值观的一种独特方式。因此，当品牌在制定社交平台策略之时，应将这一点考虑进去，创造出更具有创意、更具生活格调的内容，以期与网民们的“网络身份”相符，最终达到广泛传播的目的。[Social@Ogilvy & SurveyMonkey via TheDrum]

70% of sharing on China social media is driven by creativity.