This chart from iResearch’s “2014 China E-commerce Report” captures the rapid adoption of mobile commerce in China over the last year. With m-commerce spending growth topping 168% in 2013 and on pace to surpass total mobile spending in the U.S. this year, an integrated mobile strategy is more important than ever. Whether through the official TMall app, mobile-optimized brand e-shops, or through whatever future initiatives WeChat may have in store, brands should be well on their way towards perfecting mobile conversion strategies. [iResearch]
艾瑞咨询集团（iResearch）在其发布的名为“2014中国网络购物行业年度监测报告”中指出，2013年中国移动网络购物市场规模为1696.3亿元，同比增长168.6%，并在今年有望超越美国，预计到2017年移动网购市场规模将过万亿。因此，品牌加强及优化手机端的用户购物体验变得空前重要。另外，无论是天猫商城的官方手机应用，还是为手机端的用户而优化的品牌网店，抑或是微信支付功能带来的无限可能，都在时时刻刻提醒着品牌完善其手机体验策略。[iResearch]
China mobile commerce grew by over 168% last year.
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