Hotels.com recently released their third installment of the China International Travel Monitor, aggregating results from 3,000 Chinese consumers surveyed on travel behavior during April and May of this year. Of particular interest is the growth of social media usage when researching travel, which grew 6 percentage points since the 2013 edition of the CITM, and rises to 42% usage when limited to travelers who are under the age of 35. In terms of making final travel decisions, online travel reviews came out on top at 16% even trumping friends (14%) and family (13%) recommendations. [CITM]
Hotels.com （好订网）在近期发布的报告中分析了中国境外游游客的消费者行为，其中搜集了将近三千名游客在今年四月到五月的消费行为作为样本。报告重点指出，中国境外游游客对社交媒体的依赖已比去年增长了6% ; 当调研的对象越趋于年轻化(小于35岁), 对社交媒体的依赖更是大幅增加到42% ; 在旅游目的地的选择上，来自网络的旅游点评成为最主要的参考因素,占有16%，其次则来自家人及朋友的建议，分别占到14%和13%。[CITM]
Social media growing in influence over travel planning in China.
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