UnicoMarketing

Monday, 20 October 2014

We have not yet seen peak Chipotle

Empty seats have been harder to find at Chipotle.

The numbers: Pretty darn good. Chipotle’s shares were already up more than 40% for the year, and the company just delivered another huge quarter. Sales were $1.08 billion, up a record 31.1% from the same quarter last year. That growth came primarily from a 19.8% increase in comparable store sales, the third consecutive quarter of double digit growth.


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The takeaway: Price increases and increasing ubiquity can’t seem to quash America’s extreme fondness for the chain. The company has been opening around 40 stores a quarter at a steady clip, while substantially increasing sales in older restaurants. Expect stores to open at an even greater rate next year, the company projects 190 to 205 new locations. 


What’s interesting: Investors have incredibly high expectations for the company. Even this impressive quarter sent the stock down 2% in after hours trading. It might be related to costs–the company reported higher food costs yet again, with beef, avocados, and dairy to blame. 





We have not yet seen peak Chipotle
Unknown at 21:36
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