Monday 30 June 2014

Weibo and the World Cup.

smithstreet weibo world cup


An interesting infographic compiled by SmithStreet provides a snapshot of World Cup sentiment in China as the country, like the rest of the world, is gripped in the throes of tournament fever. Not surprisingly, global icons Cristiano Ronaldo and Lionel Messi dominate Weibo mentions, but Germany emerged as the most searched team ahead of glamour teams like Brazil and Spain. In terms of official tournament sponsors, Budweiser and Adidas maintain the highest brand followers with 3.85M and 1.74M fans respectively. [SmithStreet]


斯密街中国(SmithStreet China)在上周发布了一份数据图表,生动地描述了中国球迷对于世界杯的热情与疯狂。不出意外,新浪微博平台被有关C罗与梅西的微博所占据。以球队而言,德国队超越了巴西与西班牙,成为被搜索次数最多的球队,很多疯狂的球迷还将德国国旗挂在个人的微博帐号旁。而在世界杯官方赞助商之中,百威啤酒(380万)及阿迪达斯(174万)拥有最多的粉丝群。[SmithStreet]







Weibo and the World Cup.

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