This graphic created by China Internet Watch from research compiled by iResearch sheds some light on the consumption of image content on China’s leading microblogging platform, Sina Weibo. Sports photos performed best among male netizens (82.5%) while food photos were most appealing to female users. As a whole, landscape photos (45.9%) and food photos (39.2%) were found to be most appealing in aggregate, which may also reflect the rise in outbound travel and experiential sharing. As images remain the dominant content format for microblogs, brands must stay attuned to trending photos and integrate them into their own strategies as they engage with and stay relevant to their target audiences. [iResearch via ChinaInternetWatch]
艾瑞整理了China Internet Watch针对新浪微博上最有吸引力照片的分析。以网友性别区分,运动类别的照片最受男性网友青睐,占到82.5% ; 食物类别的图片则对女性网友最有吸引力。整体而言, 伴随着日益增加的中国游客,食物及风景则占最受欢迎的照片冠亚军。在网友上传的内容类别方面,照片仍为最大比例。综上所述,了解受众最喜欢哪种类型的照片,对品牌锁定目标人群有很大的帮助。[iResearch via ChinaInternetWatch]
What types of photos perform best on Weibo among male and female users?
No comments:
Post a Comment