Today is a huge day in the history of Apple and for its CEO Tim Cook. But problems with the live stream of the event threatened to take some of the wind out of the sails of the company’s glitzy product launch. (It hardly ruined it however, the stock is up 3.4% at last glance.)
Instead of a discussion about the company’s products and services, a lot of the buzz, on Twitter at least, is about the problems with the live stream.
Apple product launch live stream not working out so well huff.to/1lQwo67 http://t.co/HXwT2wT9k3—
Alexander C. Kaufman (@AlexCKaufman) September 09, 2014
Oh Apple stream, don’t fail us now.—
Brian Stelter (@brianstelter) September 09, 2014
It is easier to steal cable tv than it is to watch this Apple product launch event online—
Kevin Colleran (@KevinColleran) September 09, 2014
We’ve seen the reports that Apple’s live stream is currently down and are reaching out to the company #AppleLive—
Rebecca Jarvis (@RebeccaJarvis) September 09, 2014
The Apple stills for all those who can’t get the stream are not a “liveblog”. More like an iterative ad.—
John Gapper (@johngapper) September 09, 2014
Some brands have already capitalized on the situation.
http://t.co/QXDmcYk0JG—
Denny’s (@DennysDiner) September 09, 2014
It’s not the first time a hotly anticipated only event has been plagued by streaming problems. It’s happened to ESPN and HBO fairly recently. And yes, while it may reflects the huge demand among for consumers for information about the company’s new products, it’s still a bit of an embarrassment.
Apple’s livestream fail almost spoiled its big day
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