WeChat is a multimedia chat app combined with a social network. Growth rate ishigher than Facebook 24 months after launch. The service will be very powerful for brands: contrary to weibo, it enables to build a one to one relationship. Later and after additional developments, users and brands are likely to use the app for Location-Based Services.
Without local marketing plans outside Asia, WeChat is spreading on the other four continents.
1/ Europe: Spain & UK
2/ America: The United States, Mexico, Brazil & Argentina
3/ Africa: South Africa
4/ Australia
Tencent Strategy to expand outside China since 2010 is becoming a reality in 2013. We explained a few new features we expect from WeChat in 2013.
First World Map of WeChat User Base!
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