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Admaster China has just released their 11.11 Debrief, which analyzes consumer sentiment based on surveys completed after the Singles Day sales event. As the Alibaba-created online shopping bonanza becomes ingrained in the national psyche, tracking the behavior of online shoppers during the holiday will say a lot about the evolution of China’s ecommerce landscape. These three charts capture some of the more interesting trends for brand marketers in 2014 with smartphones emerging as the preferred device for online browsing and shopping, Tmall overtaking Taobao as the preferred purchasing destination as consumers’s trust continues to grow in brand flagship stores, and the drop in efficacy of advertising on ecommerce sites as netizens grow numb to endless promotions on these sites and look to third-party guides to provide the best strategies for maximizing value during November 11th.
AdMaster (精硕科技)发布了双11线上购物狂欢的消费者行为报告，分析比较了消费者对于在不同电子设备上的消费偏好，手机移动端以超出预期的良好表现超越台式电脑，以76%的使用量成为消费者最偏爱的购物平台首选。以双十一当日的购物网站访问对比，天猫和淘宝仍为消费者最青睐的购物平台(天猫仅以微幅差距领先淘宝 )，完胜京东，移动端并在今年对天猫贡献了超过100亿的无限交易额。然而，过度的广告投放也让消费者逐渐对电商平台上的广告产生免疫。
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3 Charts show the evolution of online shopping in China during Singles Day.
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