Wednesday, 31 December 2014

How do you say Kara Swisher in Chinese? Re/code goes to China with Tencent partnership

Re/code goes to China with Tencent partnership


Re/code, the tech blog that’s home to All Things D emigres Kara Swisher and Walt Mossberg, is now available in Chinese. This comes as part of an exclusive partnership with web giant Tencent, which now has a Chinese-language Re/code site as part of its Tech QQ portal. See it here.


The deal was announced on both Tech QQ and Re/code, but the terms of the deal are not disclosed.


This is the third major publishing partnership for Tencent (best known as the maker of messaging app WeChat and IM app QQ), coming after the Business Insider tie-up in February and a deal with The Next Web in September.


There’s also a new Re/code Chinese official account on WeChat, but it hasn’t yet posted anything.


China’s news media is often plagued by copy-paste thefts from other outlets, or, in the case of foreign language media, uncredited translations from English to Chinese. In January this year, TechCrunch’s own Chinese site called out a local tech blog for wholesale translation of news from major sites such as TC, TNW, and All Things D. But Tencent is bucking the trend with legitimate content partnerships for tech news.


While Tencent is best known for social media, it has been ploughing more resources into news and other forms of media – especially streaming video of licensed TV shows and movies – in the past couple of years as it battles other web portals and video sites in China. SY Lau, president of the Tencent’s Online Media Group, told Tech in Asia this summer that Tencent’s Video site is battling closely with Youku to become China’s top video streaming site.


So how do you pronounce Kara Swisher in Chinese? It’s 卡拉•斯威什 – kǎlā sīwēishén.


See: Tencent ready to launch China’s 1st private internet bank, WeBank


This post How do you say Kara Swisher in Chinese? Re/code goes to China with Tencent partnership appeared first on Tech in Asia.







How do you say Kara Swisher in Chinese? Re/code goes to China with Tencent partnership

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