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L2 Think Tank’s Social Platforms 2014 Intelligence Report analyzes the social media presence of 382 brands on 17 global platforms across categories including fashion, watches, jewelry, sportswear, beauty, auto, beer, personal care, and retail. From June 2013 until June 2014, WeChat experienced the highest rate of adoption among brands, seeing a 25.7% increase in the number of global prestige brands with a presence on the platform. As the fastest growing messaging app in the world, brands are clamoring to set up accounts and start gaining fluency with WeChat’s unique potential for O2O, CRM, and mobile commerce. [L2 Think Tank]
在L2 Think Tank发布的Social Platforms 2014 Intelligence Report中指出，微信在全球17个重要社交平台中获得了382个被调研品牌(包含珠宝、手表、时尚、美妆、汽车、零售及个人护理等8个产业别)所认同的最高接受度。自2013年6月至2014年6月，微信中全球知名品牌数量增长了25.7%（Global Web Index发布的数据显示2013年第一季度至2014年第一季度微信的全球用户量增长率达1,099%)，众多品牌争相设立微信官方账号源自于对微信在O2O、顾客关系经营(CRM)及手机支付应用的潜力(InMobi曾在2014中国移动互联网用户行为洞察报告中指出，微信/微博上的社交活动是网民在智能手机的三大用途之一，仅次于播放视频/音乐及玩游戏，且手机移动端消费将在今年取得35%的增长率）。[L2 Think Tank]
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Brand adoption of WeChat leads all global social media platforms.
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