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This fascinating infographic from Global Web Index’s GWI Social Summary Q3 2014, shows how virtual private network (VPN) usage has taken off in Asia Pacific where many countries restrict access to global internet platforms like Facebook, Youtube, Twitter, Instagram, and Google. The numbers are most impressive in China, where GWI reports that over 93 million internet users have used VPN to access restricted social media platforms, while nearly 1/3 have an account on Facebook and Twitter. Even though internet restrictions have helped China to nurture three of the world’s largest social networks, netizens are very much plugged into global social media – and marketers must assume that savvy mainland consumers have access to all brand channels when developing their China strategies. [GWI]
虚拟私人网络(VPN)以及代理服务系统(Proxy Servers)能够帮助用户访问受当地政府限制的海外网站，GWI的最新社群报告分析了从2013年第四季度至2014年第三季度，16岁到64岁的亚太地区用户对于VPN与Proxy Server的使用量。其中，中国有20％的受访者使用这些工具上网，仅次于越南及印尼的22%，位居第二。这20%代表了在中国共有超过9千万的网民在使用VPN及代理服务系统，访问受限的网站(Facebook, Twitter, Instagram, Google等)。这样的结果预示着品牌的社群营销方案应该能要涵盖所有全方位的网站，而不局限于大陆内部的社交平台。[GWI]
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Over 90 million China VPN users visit Facebook and Twitter.
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