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This infographic from Global Web Index’s GWI Commerce report captures the potential for social commerce among users of global social media platforms who are already frequent online shoppers. Among leading social media platforms, Sina Weibo users were the highest adopters of ecommerce with 82% having shopped online within the prior month, which is well ahead of Twitter (72%) and Facebook (69%). With social commerce in China still in its relative infancy, Sina Weibo’s inclusion as one of Alibaba’s numerous strategic investments makes a lot of sense as the ecommerce behemoth looks to acquire social media reach while Tencent takes a mirror-image approach, having acquired a strategic position in JD.com to integrate ecommerce with their vast social platforms. [Global Web Index]
阿里巴巴集团与微博的战略合作与投资，瞄准了消费者希望通过社交平台进行搜索及购买。与此同时，阿里集团更希望充分释放电子商务平台在社交媒体上的巨大潜力。而腾讯借助京东商城的支持并整合旗下强大的社交网络(微信)，正面迎接来自阿里巴巴的挑战。根据Global Web Index最新的商业报告，在全球前五大社交媒体中，82%的新浪微博活跃用户有过网上购物的经验位居第一，大幅领先Twitter的 72% 和FaceBook的69%。[Global Web Index]
The post Sina Weibo Users Are The World’s Most Active Online Shoppers appeared first on Resonance.
Sina Weibo Users Are The World’s Most Active Online Shoppers
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