Uncommonly Deep Digital Case Studies.
Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.
The Adobe Digital Index has just released their online sales estimates for the Thanksgiving holiday shopping weekend, typically the most active shopping period in the U.S. – encompassing Thanksgiving, Black Friday, and Cyber Monday. Total overall online sales grew 20% to USD 7 billion dollars with the bulk of online sales occurring on Cyber Monday ($2.6B) and Black Friday ($2.4B). With Singles Day sales reaching USD $9.3 billion this year, it would now take the transaction volume of over 3.5 Cyber Mondays to equal Tmall’s performance on November 11th this year.
美国一年一度热火朝天的感恩节假期促销活动就如同中国的双十一。近日，Adobe Digital Index将中国本土的双十一与美国刚结束的一连四天感恩节假期(连同感恩节当天、黑色星期五和网络星期一)进行了对比。据统计，以线下狂欢为主的感恩节与黑色星期五当天的线上成交量分别为13.5亿美金与24.8亿美金，均略低于接踵而至的网络星期一线上总购物销售量26亿美金。反观今年中国网民对双十一的大力支持，身为双十一网购首选的天猫，单在双十一当天24小时间，网购总金额就高达93亿美金，笑傲美国感恩节假期网购总数70亿美金(网络星期一的3.5倍)。
Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.
Singles Day in China eclipses Cyber Monday sales by 357%.
No comments:
Post a Comment