Tencent leaps 70% in value to become China’s No.1 brand.

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Interbrand has just released their 2014 Best China Brands Report, which values the top fifty brands in China based on overall sales, customer influence, and category position. More than anything, these new rankings showcase the growing influence of technology and internet brands with Alibaba debuting at the number three position, and Tencent unseating perennial power China Mobile in the top position due to a 70% increase in brand value most likely due to the growing influence of WeChat. Although financial services brands still make up the majority of brand value among the top fifty, internet services brands are the second most valuable group having grown from 11% last year to contributing 24% of total brand value in 2014.

Interbrand发布了2014年中国品牌排行榜最具价值前50位品牌，综合考量了销售额、消费者影响力和行业排名。互联网的品牌价值总体贡献从去年的11%攀升到24%，成为排行榜中第二大最具价值品牌类别，包括新加入的阿里巴巴、华为、京东及360，腾讯更以品牌价值70%的惊人增长量超越中国移动，拔得头筹。

 

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Tencent leaps 70% in value to become China’s No.1 brand.