Perhaps one of the greatest marketing challenges global brands have in China is understanding the nuances of the country’s esoteric digital and social media channels. Renren, Douban, Weibo, WeChat, KOLs… platforms change and evolve, as do the strategies and techniques to effectively use them.
Intelligence Tools for Social Media Teams
While reports full of high level statistics and graphed trends are helpful from a global strategic standpoint, we’ve found that to really understand the complexity of China social media and digital marketing, the best place to learn is from the experts: brands already succeeding in China.
The China Social Branding Report dives uncommonly deep to uncover the day-to-day execution, platform setup, and channel strategies of the biggest brands in the world. We also look at top, innovative campaigns launched across these experienced, matured brand social ecosystems. Brands available at launch include: Coke, BMW, Michael Kors, Xiaomi, Coach, Burberry and Lancôme with many, many more to come.
Click the image above to download the CSBR brochure
Our aim is not to target the C-Suite with broad, sweeping trends, but rather to give each brand or agency’s social media strategist, community managers and creative teams the information they need to improve, optimize, and benchmark their own China digital and social media communities.
Getting On-Demand Help From the Experts.
As comprehensive as these case studies are, they won’t answer every question. So we created a consulting forum to pair with our reports. On the forums subscribers are invited to ask us any questions about the reports, to expand on concepts mentioned, or provide thicker background information on new channels and special brand techniques. Premium subscribers can even ask us questions not directly related to our reports, touching on their own brand strategies, KOLs they should partner with and best channels on which to develop their digital, social brand presence.
Providing the Knowledge Needed to Move Confidently into the China Market.
Our goal is to help global marketers enter China with confidence. We’ll keep expanding these reports, releasing a new one each week. Over time we hope to become a resource for brands researching China, and a guide for global and local social media teams venturing past the great firewall.
- Download the China Social Branding Report press release.
- Visit the China Social Branding Report to find out more.
Resonance launches the China Social Branding Report.
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