China and India are two of the most lucrative markets in the world for smartphone makers. But even though both are developing countries, there’s no one-size-fits-all strategy to tackle them both. China’s massive, well-established mobile mobile market is nearing saturation, while India is just getting started.
A recent survey by Germany-headquartered B2X Care Solutions shows these contrasts. It was conducted among smartphone and tablet owners in five major economies: the US, Germany, Brazil, China, and India. We pulled out 10 slides (with their permission) that best exemplify how different the markets are in China and India. B2X surveyed over 500 respondents from each country.
China uses smartphones for business purposes far more than India.
Indians buy their smartphones from supermarkets far more than China, where it’s a fairly even split between carriers, electronics stores, and online retailers.
Indians want the latest model and newest functions in their phones, whereas this is less significant a factor for Chinese.
Everyone loves a good camera. But available accessories and ease of use are much less important to Chinese smartphone buyers.
Indians use their smartphones for far longer on a daily basis than Chinese users. Overall, women spend more time on their phones than men.
Thanks to WeChat, traditional text messaging is all but useless to Chinese smartphone owners. Indians scored highest for use of VoIP apps like Viber, Skype, and Google Hangouts.
Smartphones and tablets are still the domain of the well-educated in developing countries, especially China.
Indians have far more options when it comes to choosing a mobile carrier as opposed to China’s three state-owned firms.
The two countries are roughly equal when it comes to owning more than one device.
China touts the highest ownership across all smart mobile devices, though the younger Indian market isn’t too far behind.
This post 10 charts explain the difference between China and India’s smartphone owners appeared first on Tech in Asia.
10 charts explain the difference between China and India’s smartphone owners
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