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Ruder Finn and IPSOS have just released the 2015 edition of their annual China Luxury Forecast, analyzing trends based on a survey of 1,933 luxury consumers in China and Hong Kong. Overall, travel emerged as a major area of emphasis for mainland Chinese luxury consumers with 50% of those surveyed signaling their intent to spend more on the category in the coming year. And while recent statistics have shown China travelers spending more on experiences like dining and entertainment when abroad, shopping still takes up the lion’s share of resources with the top three travel activities among Chinese tourists surveyed dedicated to purchasing products to bring back home. [Ruder Finn via Digitown]
越来越多的中国人选择出境游作为假日行程首选，而各大奢侈品名店及免税店已成为大陆游客必经的景点之一。在2013年中国消费者的奢侈品消费总额仍占全球的40%，尽管如此，数据也显示中国的出境游旅客更趋关心食物、住宿及娱乐方面的体验。在罗德公关联合益普索集团公布的《2015中国奢华品报告》中，分析了1,933名来自中国和香港的奢侈品消费者在2014年的奢侈品购买行为及2015的预估消费比例等，其中，50%的中国受访者表示在2015年将会在规划更高的预算在旅行上，进而再大幅度地增加购物。[Ruder Finn via Digitown]
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The post Shopping Still Most Popular Travel Activity For China Luxury Consumers appeared first on Resonance.
Shopping Still Most Popular Travel Activity For China Luxury Consumers
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