Uncommonly Deep Digital Case Studies.
Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.
This chart from L2’s Social Platforms 2014 intelligence report compares WeChat post engagement across eight brand categories spanning beauty, retail, auto, fashion, sportswear, personal care, watches & jewelry, and beer. For the month of August, immediately after Tencent began displaying views and likes for WeChat messages, the study found that beauty brands generated the most engagement among brand categories, outpacing the second most engaging category (retail) by more than 200%. At a time when many brand marketers feel challenged in developing effective strategies on WeChat, beauty brands have been among the most ambitious and creative in experimenting with the platform to enhance consumer experience – producing mobile-optimized tutorial content with video and imagery, as well as integrating WeChat with sampling and loyalty programs that reward participation and sharing. [L2]
L2 发布的Social Platforms 2014 intelligence report中，分析了微信平台上各品牌的动向(包含珠宝、手表、时尚、美妆、汽车、零售及个人护理等8个产业类别）。微信推出浏览量和点赞的功能后，护肤美妆类品牌的互动效果远高于其他类别，並高于第二位的零售类品牌200%以上。护肤美妆类品牌利用新颖的互动方式，小样赠送、积分奖励以及美妆课程系列都已成为开拓微信平台的有效战略。[L2]
Beauty brands generate the highest engagement on WeChat.
No comments:
Post a Comment