China’s high-net-worth consumers slow to embrace buying luxury online

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This infographic from IPSOS and The Robb Report’s joint Best of the Best 2014 report provides insights and analysis of China’s HNWIs (high net-worth individuals) based on survey data collected from 326 respondents with over RMB 50 million in personal assets. In terms of luxury purchasing behavior, the survey found that 73% of China’s high net-worth consumers purchased luxury goods from brand shops while traveling overseas, while 61% bought from domestic brand retailers. Furthermore, 41% of those surveyed stated that they would not consider buying luxury fashion items online in the future. These findings are supported by recent purchasing channel studies that underline the importance of brick and mortar retail for Chinese luxury consumers, especially when making outlays for high-end items where service and experience are viewed as justification for luxury brand premiums. [IPSOS]

由益普索与罗博报告联合发布的《2014 优质生活报告》，调研了来自326份有效问卷且净资产在5千万元人民币以上的中国高净值人群。根据受访者购买行为，73%的国内高净值人群表示奢侈品是在国外旅游时购买，61%的消费者则是在中国市场购买。在网络及电商澎勃发展的今天，然而却有41%的受访者表示在未来不会考虑在线上购买奢侈品牌时尚单品。此外，China Reality Check: Luxury and the Online Boom报告也同样表明，精品零售店所能带给中国消费者的实体服务与体验有其不可替代的重要性。[IPSOS]

The post China’s high-net-worth consumers slow to embrace buying luxury online appeared first on Resonance.

China’s high-net-worth consumers slow to embrace buying luxury online