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This chart from Erwan Rambourg’s “The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun,” captures the growing influence of Chinese shoppers on the global luxury market. The author forecasts that some 75 million Chinese consumers will contribute 35% of all global luxury sales in 2015, with this number growing to 50% over the next ten years as more and more wealth is created on the mainland. Although luxury brands have reported declining sales in recent quarters, many Chinese shoppers have merely shifted to spending while abroad to avoid import duties, while the vast spending potential beyond China’s first and second-tier cities awaits. [Business Insider]
Business Insider发表的来自于分析师Erwan Rambourg的文章中，解读了中国消费者在全球奢侈品市场中持续增长的影响力。他预测在今年将有7千5百万的中国消费者贡献全球奢侈品总销量的35%，并且在接下来的十年中，随着中国大陆的财富增长，这一数字更将扩大至50%。在奢侈品牌近几个季度销量下滑的表象下，呈现的是许多中国消费者对免税境外购物的青睐，以及居住在1、2线城市以外消费者的巨大购买潜力。[Business Insider]
The post Chinese shoppers will contribute 50% of global luxury sales by 2025 appeared first on Resonance.
Chinese shoppers will contribute 50% of global luxury sales by 2025
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