Uncommonly Deep Digital Case Studies.
Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.
This chart from Sootoo.com represents online travel booking data for 2014, ranking the most popular online travel agencies (OTA) by transaction volume in 2014. Ctrip came in at the top of the list, accounting for 23% of transaction volume, followed by Tuniu (14%), and eLong (8.4%). With online travel booking among the most popular activities among Chinese netizens, Ctrip is well-positioned to benefit from China’s ongoing travel boom but will most likely continue to engage in aggressive pricing and promotions to stay ahead of competitors. [Sootoo.com via CIW]
速途网发布的2014年在线旅游市场报告，调查了2014年当下最热门的在线旅行社代理的12月份旅游预订数据。携程网以23%的市场份额位居在线旅游度假市场首位；途牛也毫不示弱，以14%的市场份额排名第二；其次是艺龙，占8.4%，位列季军。随着在线旅游预订跻身中国消费最受欢迎的行列，携程借助这一市场趋势发展迅速，但仍需用有竞争力的价格及促销活动吸引消费者，保持其市场龙头的地位。[Sootoo.com via CIW]
The post Ctrip leads China online travel bookings with 23% market share appeared first on Resonance.
Ctrip leads China online travel bookings with 23% market share
No comments:
Post a Comment