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These charts from analytics provider Socialbaker compares user engagement for the top 25 brands on Instagram and Twitter, solidifying the photo-sharing app’s emergence as the most effective platform for engaging consumers on social media. With 300 million active users and a dramatically increased valuation of $35b, Instagram has become one of the most important social media platforms in the world and brands have quickly realized its importance as a marketing platform with its focus on high-quality visual storytelling that is optimized for mobile dominant audiences. With China’s block on Instagram all but finalized, upstart photo-tagging apps like Nice, In, and Show are clamoring to fill the void on the mainland and have seen promising uptake from young, fashionable users. But with WeChat’s rapid evolution from a messaging app to a social sharing platform, perhaps photo-sharing in China has already been spoken for. [Socialbakers]
上述来自Socialbaker的图列比较了Instagram和Twitter平台上最顶尖的25大品牌粉丝互动情况，再次印证了图片分享网站已经成为当下用户参与度最高的社交平台。Instagram凭借着3亿活跃用户量以及惊人的$350亿美元品牌增值，迅速成为全球重要的营销平台，以其独特的高质量图片叙事方式服务于手机端用户。在中国对Instagram的封锁下，一大批类似的图片标签的应用应运而生，包括Nice, 我的生活IN记和Yoho Show，在年轻群体中颇受欢迎。但这一图片分享功能已经涵盖于微信强大的朋友圈社交之中，或许用户们因此不必再寻找一个额外的图片网站。[Socialbakers]
The post Instagram is 50X more effective for brands than Twitter appeared first on Resonance.
Instagram is 50X more effective for brands than Twitter
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