Sharing on WeChat Moments generates 80% of subscription content views

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This chart taken from Tencent’s recently published blog post on WeChat article trends provides data-driven insights on how content from official subscription accounts is distributed and shared on the mobile platform. The research revealed that 80% of views for content distributed by official subscription accounts was generated through sharing on WeChat moments, while only 20% of views came from subscriber feeds. This showcases WeChat’s incredible potential for engagement, as users are far more willing to click on content shared within their personal network – but it also underlines the importance of creating high-quality content as messages that do not resonate with audiences could miss out on the opportunity to harness this immense sharing boost. It’s no surprise that WeChat has become the most important tool for digital marketers, but brands will need to rise to the challenge of evolving beyond buzz-centric tactics to create meaningful connections with followers. [Tencent]

来自腾讯对于微信用户在手机平台上阅读及分享公众号文章的官方统计数据表明，在公众订阅号的内容浏览量中，有80%源于朋友圈的分享阅读，剩余的20%则来自于一般公众号的标准内容推送。鉴于微信给用户带来的是更直接且更私人的交流方式，用户更愿意阅读来自其微信朋友圈内的分享，这一数据结果更加凸显了微信在目标用户群互动上的巨大潜力。因此，发布能与粉丝们产生共鸣的内容，是品牌宣传方们能否利用微信平台来建立长期的受众管理及服务的关键。[Tencent]

The post Sharing on WeChat Moments generates 80% of subscription content views appeared first on Resonance.

Sharing on WeChat Moments generates 80% of subscription content views