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This graphic from the recently released 2014 Brand Digital Equity Ranking, was created in partnership by Baidu and Millward Brown – providing digital rankings for brands in China based on quantitative search data from Baidu in combination with qualitative analysis from Millward Brown. These charts rank digital brand equity based on a proprietary index across 13 sub-categories that factors total digital brand assets, link activity, indexed sources, buzz/awareness, engagement, brand recall, consumer affinity, and content quality.
- Smartphones & Tablets – Apple
- Home Appliances – Haier
- Sport Utility Vehicles – Volkswagen Tiguan
- Compact Cars – Ford Focus
- Makeup & Cosmetics – Maybelline
- Beauty & Skincare – Estée Lauder
- Soft Drinks – Coca-Cola
- Infant Formula – Abbott
- Airlines – Air China
- Retail Food & Beverage – KFC
- Clothing/Apparel – Nike
- Insurance – Ping An
- Commercial Banking – ICBC
这份由百度及Millward Brown(华通明略)联合出品的2014品牌数字资产榜，利用百度搜寻引擎的搜寻量化请求和BrandZ数据库所提炼出的定性分析数据，分析并列出品牌在中国的数字表现。这份榜单列举了12组不同的行业类别，交互比对其连接活跃度、信息库存量、关注度、参与度、好感度及数字内容量，列举如下。
- 服饰
- 互联网
- 化妆护理
- 教育
- 金融
- 零售服务
- 旅游
- 奢侈品
- 食品饮料
- 腕表
- 消费电子
- 药品及保健品
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Apple, Nike, Ford & Estée Lauder top digital brand ranks in China.
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