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This infographic from Accor Hotels aggregates survey results for social media usage among 6,500 travelers from 13 countries across Asia Pacific. While Facebook and WhatsApp remain most popular among tourists to APAC, WeChat continues to see a steady rise usage for the region, growing 13% in popularity compared to the same survey conducted last year. As China outbound tourists continue their march across the region, travel marketers in APAC would be smart to establish brand accounts on WeChat to cater to a group that will spend $155 billion overseas this year.
Accor Hotels发布了第二轮亚太地区游客社交媒体使用行为观察报告。作为亚洲的手机应用，微信和LINE的用户量急速增长，微信较去年攀升了13%，Facebook Messager与WhatsApp紧追其后。据数据显示，中国出境旅客预估今年将拥有1,550亿美元的消费，而微信则将成为旅客互动最有效的平台。
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China travelers boosting WeChat usage among APAC tourists.
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