Uncommonly Deep Digital Case Studies.
Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.
Another chart from Geometry Global’s 2014 Connect Shopper white paper captures the rapid embrace of ecommerce by China’s increasingly sophisticated consumers. Whereas 59% of global shoppers make 1-3 purchases online each month, China is the worldwide leader with netizens buying online 5.88 times per month on average. The second most ecommerce-friendly nation was India at 3.79 purchases per month, while developed markets like the United States (2.60) and Japan (2.66) averaged less than three online buys monthly. [Geometry Global]
来自Geometry Global的2014 Connect Shopper白皮书解读了全球网购的活跃程度。中国平均每人购物频率达到5.88次/月，几乎为全球平均水平(3.25次/月)的两倍。高效的快递系统，灵活的支付方式以及更加全面的购物渠道，使中国成功地超越了成熟市场的美国(2.60)和日本(2.66)，位居全球之首。[Geometry Global]
Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.
Chinese consumers make over twice as many online purchases as Americans.
No comments:
Post a Comment