Uncommonly Deep Digital Case Studies.
Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.
Added Value has just released the 2014 edition of their Cultural Insight of Luxury in China, distilling insights from 600 luxury consumers surveyed online. When asked what defined luxury in their eyes, respondents listed authenticity (61%), customer service (58%), and craftsmanship (56%) as the most important parameters. In terms of the factors influencing luxury perceptions, internet channels was listed as a major factor due to it’s ability to create desire and meaningful connection with users. [Added Value via Kantar]
在艾德惠研公司（Added Value）近期公布的《2014年中国奢侈品行业之文化洞察》中，其线上调查了600名奢侈品购买用户，数据显示，在中国消费者眼中真伪性（61%），客户服务（58%）及工艺（56%）被定义为最重要的购买奢侈品参数。而互聯網則為奢侈品品牌最直接與消費者溝通的主要渠道，通過產品的圖片及文字說明创造了购买奢侈品的欲望，更為消費者提供了最直接的交流平台。[Added Value via Kantar]
Become a China Digital, Mobile, Social Media Insider.
Subscribe to receive fresh China digital insights and get two complimentary social branding reports: Xiaomi & Michael Kors.
How do Chinese consumers define luxury?
No comments:
Post a Comment