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This chart from CBRE’s “Asia Pacific Consumer Survey 2014: How We Like to Shop,” compares survey data from 11,000 retail shoppers across eleven countries in Asia Pacific when asked to rate the importance of 25 shopping mall characteristics when determining attractiveness of a particular venue. Not surprisingly, there were distinct differences for shopping mall preferences across the region due to regional characteristics such as weather and transportation infrastructure. Of particular note for Greater China shoppers is their desire for extensive food offerings as well as large, brand name stores – which is currently reflected in the construction of mega mall complexes across China.
CBRE 对亚太地区11个国家的11,000名购物者进行了问卷调查。总体而言，相对于小型商场与购物街，消费者们偏爱大型商场的多样化购物体验。其中，在对25个商场特征重要性排序中，品牌店铺的数量以及是否提供丰富的食品种类及餐厅类别是中国消费者对大型商场吸引力的主要评判标准。
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What draws Chinese consumers to shopping malls?
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