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SHANGHAI, CHINA; 2014/11/04: Resonance is proud to be selected by Fondation de la Haute Horlogerie to build brand awareness among Chinese fashion, luxury and fine watch lovers and educate China’s social media netizens on fine watch making culture across the Chinese web.
“We’re very proud to be working with the Fondation de la Haute Horlogerie,” said Rand Han, founder of Resonance. “We have many years of experience working with individual watch brands such as Jaeger LeCoultre, Piaget, and Baume et Mercier, so its great to have the opportunity to expand and deepen our knowledge even further while leveraging our present strengths in the China market to connect FHH to China’s luxury and fine watch loving netizens.”
“FHH sought Resonance because of their experience in building social media strategies for luxury brands and Fine Watchmaking in particular” said Raphael Ly, Digital Communication Manager of Fondation De La Haute Horlogerie. “This was a great factor of reassurance for us, especially for the changeable Chinese market. But what I have appreciated the most is that they knew from the beginning that we couldn’t build a long lasting relationship based on these simple factors. They have quickly demonstrated they could be reactive, proactive, creative and dedicated. They have put in place a great and efficient team and developed a capacity in listening to our needs and constraints of the industry. The quality of their work, reports and thinking are the assets the Foundation was looking for to build their online presence in China.”
Resonance will be responsible for developing and executing the Fondation de la Haute Horlogerie’s digital and social strategy in China, including building communities of Chinese fine watch lovers on Weibo and WeChat, two of China’s most popular social media networks. Resonance will also manage conversations across popular watch portals such as iWatch365 to support FHH events such as Salon International de la Haute Horlogerie (SIHH) and Watches & Wonders (W&W), in addition to managing FHH’s relationship to China’s top key influencers in the fashion, luxury and fine watch industries.
About the Fondation de la Haute Horlogerie:
The Fondation de la Haute Horlogerie (FHH) was established in Geneva in 2005 by three founders, the Richemont Group, Audemars Piguet and Girard Perregaux, to promote Fine Watchmaking internationally. Technical and precious Fine Watchmaking draws its legitimacy from expertise and innovation. The Foundation, through its activities, fosters and promotes Fine Watchmaking’s values of creativity, culture and tradition. Its home page is: hautehorlogerie.org
About Resonance:
Founded in 2009, Resonance is a Shanghai-based social media agency focused on lifestyle and luxury brands, with 40+ social media professionals on staff. Main services include social listening, digital and social strategy, community management, influencer management, and analytics and optimization. Resonance clients include Fendi, DKNY, Versace, Zegna, Swarovski, GoPro, Absolut Vodka, and others. It’s home page is: resonancechina.com
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Fondation de la Haute Horlogerie selects Resonance as their China digital, social media agency.
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