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These two infographics from Tourism Review breaks down the behaviors and demographics of China’s globally coveted outbound tourist population. By the end of this year, total overseas travelers from China will total 116 million which represents an 18.2% increase from last year. Even more impressive, total tourist spending is on track to grow 20% from last year to reach USD $155 billion. These incredible figures are all the more impressive given China’s recent emergence on the global stage with total outbound tourists only numbering 29 million as recenlty as 2004.
出境游在过去的10年中迅速发展，人数也随之急剧上升。根据Tourism Review的数据显示，截止至今年上半年中国出境人数累计达5.41千万并预计在年底超过1.16亿人次。目前消费者出境游的主要目的是购物，这将会给目的地国家带来20%的增长近1,550亿美元的收入。面对如此庞大的消费市场，了解国民出境游的旅行喜好和主要推动因素成了当务之急。
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Chinese tourists on track to spend $155 billion abroad in 2014.
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