Twitter Inc, is holding its inaugural strategy day in San Francisco today, with senior executives selling the company’s plans for growth to Wall Street analysts. Last week marked the company’s one year anniversary since its IPO, and to say that it has been a wild ride since then would be an understatement. Pressure has been mounting on CEO Dick Costolo to articulate a clear vision for its future.
Today certainly seems like a step forward in that process. Shares in Twitter are soaring after the company for the first time quantified its indirect user base: Twitter claims there are there are 500 million users who encounter Twitter properties each month, but aren’t actually logged in to the service (think of all the people who view tweets in news articles, for example). That’s nearly double the company’s current active user base, which stood at 284 million at the end of the last quarter.
The subtle message being sent is that Twitter is not as puny relative to Facebook (which has more than 1.3 billion active users) as a strict user base comparison implies.
Anyway there were lots of announcements and news from the presentation today. Here is a brief summary, fittingly, in tweet form
Why $TWTR‘s focus on monthly active users + people visiting site without logging in could work, argues @anthonynoto pic.twitter.com/wVsmY5BaTM
— Hannah Kuchler (@hannahkuchler) November 12, 2014
Up close with the Twitter circle slides of “logged in” “logged out” and “syndicated users” #TWTRAnalystDay $TWTR pic.twitter.com/aITwPlSto4
— Rich Greenfield (@RichBTIG) November 12, 2014
Twitter’s ‘aspirational’ revenue goal here: pic.twitter.com/WAXMzd7Txy
— Michael Learmonth (@learmonth) November 12, 2014
.@kevinweil announces new ability to Take, Edit and share video WITHIN @Twitter platform $TWTR
— Julia Boorstin (@JBoorstin) November 12, 2014
Major Twitter product upgrade coming first half 2015: create, edit and share video in realtime, says @christianism $TWTR
— Vindu Goel (@vindugoel) November 12, 2014
Another very important point today: $TWTR is launching hosted video to make it easier to share. Just ask $FB about the explosion of video.
— Jessica Guynn (@jguynn) November 12, 2014
Twitter spits out new numbers: 200m visitors/month to profile pages; 125m visit individual tweet pages, 70% of those leave the site. $TWTR
— Scott Austin (@ScottMAustin) November 12, 2014
curated twitter lists based on location, that has A LOT of potential. this is exactly Yik Yak’s value ad pic.twitter.com/DYATnENGUS
— Carmel DeAmicis (@carmeldea) November 12, 2014
Twitter’s message is getting through to Wall Street: Stock up by as much as 6.7% today, with strategy day on in SF pic.twitter.com/o9Jch21pHt
— John McDuling (@jmcduling) November 12, 2014
Twitter’s growth strategy, as expressed in tweets
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